About the Arlington County Fair
Who: Arlington County Fair Board of Directors
Arlington County Cultural Affairs Event Manager
What: Arlington 's Largest Annual Multi-day Event, The Arlington County Fair
Where/When: August 6 - 10, 2008
Thomas Jefferson Community Center
3501 2nd Street South
Arlington, VA
Traditional Features:
Opening ceremonies
Midway Rides and Games provided by Cole Shows Amusement
Competitive Exhibits and Awards Program
Entertainment
Famous Racing Pigs
(200+) Vendor displays and exhibits
Sponsor Promotions
Arlington County Police K-9 demonstrations
Petting Zoo
Pony Rides
Family, Kids and Seniors Events and Activities
Rock Climbing Wall
Traditional and Diverse foods
Picnic Area
Annual Attendance: 60,000
Affiliations/Sponsors:
Arlington County Board
Arlington County Manager's Office
Arlington County Department of Environmental Services
Arlington County Fire Department
Arlington County Parks , Recreation and Cultural Resources Division
Arlington County Police Department
Arlington County Public Schools
Arlington County Public Works Department
Arlington County Sheriff's Department
Arlington County Thomas Jefferson Facilities Management
Arlington Independent Media
Arlington Virginia Federal Credit Union
Ameriprise Financial
BB&T Financial Centers
Ballston Common Mall
Best Buy
Cole Shows Amusement Co., Inc.
Comcast
Commuterpage.com
F&F Productions
Faith Lutheran Church
Hecht's
Independence Air
International Association of Fairs and Expositions
International Special Events Society
News Channel 8
New York Life
Next Home in VA/Weichert Realtors
Northern Virginia Central Labor Council
Quality Graphics and Printing, Inc.
"Sun Gazette" Newspaper
Sun Trust Bank
Universal Energy
Verizon
Virginia Association of Fairs
Virginia Cooperative Extension Services
Washington 's WB50
WJLA ABC 7
YMCA Arlington
Mark eting/Promotion to Include:
-Fair brochures and posters distributed throughout the County and metro area;
-Comcast cable advertising
-News Channel 8 and ABC 7
-Sun Gazette Tabloid
-Ad included in 25,000 Arlington Cultural Affairs Arts al Fresco brochures;
-Ad in County Camp Registration guide and Recreation and Leisure guide
-Media outreach blitz to local television and radio broadcast affiliates and local newspapers, community newspapers;
-Neighborhood Day parade float
-Taste of Arlington booth and/or mascot appearance
-Website and linkages
-Calendar listings
-Columbia Pike Banner
-Rt. 50 Banner
-Competitive Exhibits Guide
-Sponsor activations
-WB50
-Promotional items
-Other marketing and advertising efforts unique to Arlington County
Awards: 2004 Virginia Association of Fairs Communication Awards
Arlington County Fair Mission Objectives
-Enhance the Fair's programming to be more reflective of Arlington as the urban, technological, artistic, multi-ethnic and world class community that it is
-Provide organizations and businesses who have not been highly active in the fair an opportunity to do so
-Build on service to the community
--Increase attendance to the benefit of exhibitors, vendors and sponsors
See you at the Fair!
www.virginiaassociationoffairs.org